Brand.
Content.
Performance.

Head of Digital, Roar Bangla · Dec 2017 to Mar 2024

Turning a publisher into an audience destination.

I led Roar Bangla’s digital strategy across publishing, social and video, and delivered branded campaigns through Roar Global.

Roar Bangla Facebook followers

400K → 1.92M

Instagram followers · organic

0 → 70.3K

The brief

Move beyond article-link publishing and give audiences formats worth returning to on each platform.

What I did

• Surveyed readers and writers, turned popular articles into video, and introduced recurring image series such as Flashbacks and Did You Know?.
• Directed a 200+ freelance-writer network, editorial calendars, visual templates and a contributor platform.
• Launched the newsletter programme and led branded creative, including No Dorai and Home Builders Club.

The result

Facebook grew from 400K to 1.92M followers through content and format decisions, with some paid boosting. Instagram reached 70.3K and YouTube passed 30K subscribers organically.

Campaigns & creative

Documented evidence

Instagram audience evidence ↗Organic YouTube audience evidence ↗

Instagram: July 2022. Facebook: December 2020. Roar Bangla’s Facebook and Instagram pages are now deactivated; the evidence deck preserves screenshots and archive references.

Marketing Lead · Jul 2023 to Sep 2026

Connecting campaign creative to paid growth.

I led growth and campaign strategy across a 15-product WordPress software portfolio, from the offer and creative to Google Ads, Meta and reporting.

Quarterly return on ad spend

2.35x → 3.10x

YouTube subscribers · paid Demand Gen

11.7K → 200K+

The brief

Build a consistent acquisition programme across multiple products while giving each launch and deal a clear message.

What I did

• Rebuilt the paid strategy across Google and Meta, aligning offers, campaign creative and reporting.
• Led three deal seasons across calendars, segmentation, email, creative and partner outreach.
• Designed campaign assets and templates, including work for FluentCart, Fluent Forms and FluentCommunity.

The result

Quarterly ROAS rose to 3.10x. Paid YouTube Demand Gen grew the channel from 11,665 to 200,000+ subscribers in four months at a $0.03 average cost per subscriber.

Campaigns & creative

Documented evidence

YouTube subscriber result ↗YouTube growth chart ↗

YouTube growth came from paid Demand Gen, rather than organic acquisition. Figures reflect the dates recorded in the 2026 evidence deck.

Director, Brand & Content Marketing · Sep 2022 to Jun 2023 · Part-time

Taking national brand briefs through to creative delivery.

I directed brand and content marketing for TechAByte Solutions’ clients, connecting client needs with strategy, campaign plans and finished creative.

The brief

Turn different client briefs into clear marketing plans and consistent creative across graphics, video and campaign delivery.

What I did

• Built marketing plans and competitor research, translating client needs into briefs for the in-house team.
• Directed graphics, video and audiovisual production, and designed campaign creative myself, including national poster and social work for Teletalk.
• Worked across clients including Teletalk, RichMan, Infinity, Tilottoma, JRC Powertech and Topface.

The result

Delivered brand and campaign work from planning to final assets. The Teletalk pieces shown here document my hands-on design work alongside creative and client direction.

Selected creative and role details are documented in my 2026 portfolio. This case study focuses on the work delivered; no campaign performance figures are claimed.