# Start here — Marketing Master Playbook

Download page: https://jakariahasan.com/marketing-playbook

1. Extract this ZIP.
2. Open the extracted folder and find skills/.
3. Copy the 30 folders INSIDE skills/ into your AI agent's skill directory. Keep each SKILL.md and its supporting files together. Do not create an extra skills/skills/ nesting. If a folder with the same name already exists, back it up before replacing it.

Project installation:
- Agents that support the universal directory: <your-project>/.agents/skills/
- Claude Code: <your-project>/.claude/skills/

Codex personal installation: ~/.codex/skills/ (Windows: %USERPROFILE%\.codex\skills\).

Restart or reopen the AI app after installation, then ask:
What marketing master playbook skills do you have installed?

Try this prompt:

Use the marketing-master-playbook skill to create a full marketing master playbook for my product.

Product:
Website:
Audience:
Main offer/products:
Competitors:
Pricing status:
Goal:

Create the output in a new folder. Do not overwrite existing files.
Include a SWOT analysis and competitor pricing research when relevant.
Mark unverified claims with VERIFY, missing assets with NEEDED, unresolved choices with DECISION, and assumptions with ASSUMPTION.

This download contains instructions and reference files, not a standalone app. Your AI tool supplies the model, research capabilities, and any associated subscription or API access. Features vary by agent; not every chat interface supports installed skills.

Prompt guides: PLAYBOOK-PROMPTS.md, BLOG-PROMPTS.md, AUTOMATION-PROMPTS.md.
Original documentation is retained for reference and may include optional GitHub installation links. This ZIP installation does not require GitHub.

Created by Jakaria Hasan, with open-source companion skills. Companion skills include work from Corey Haines' marketingskills project. Preserve licenses/marketingskills-MIT-LICENSE and the bundled attribution when redistributing.